Writing samples: Industry and Advertisement

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04.11.2022

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Task 1

The bar chart below illustrates five different industries’ percentage share of Brazil’s economy in 2009 and 2019 with a forecast for 2029. 

Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

Writing samples: Industry and Advertisement

The bar graph provides data on the contribution of various vital fields to the Brazilian economy between 2009 and 2019 and estimates for 2029.

It is clear that the financial sector saw and will expect consistent growth in its proportion share, but the others’ may either drop or stay unchanged in the final year of the period. Also, financial activity accounted for the highest figures in the first decade and are forecast to maintain their position in the future.

After contributing over 30% of the national economy in 2009, finance underwent a 5% increase in its figure 10 years later. This industry is likely to experience the same growth level in 2029. An opposite trend was recorded in the manufacturing and tourism figures as they dropped by 5% from roughly 20% and 25%, respectively. While a plunge of 10% may occur to the former in the following years, no alteration will happen to the latter.

Food processing, oil, coal and gas bore a similarity in their economic share when reaching peaks of approximately 20% and 30% in 2019. These figures will probably return to their starting points at around 10% and 25% at the end.

Xem thêm: Khóa học IELTS Youth – Khoá học dành riêng cho học sinh cấp 2, 3

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Task 2

The advertising industry has a huge influence on society. Do you think the positive effects of advertising outweigh its negative effects?

As advertising is key to market penetration and business expansion, it exerts more influence on various spheres of life than ever before. I am convinced that the negatives of this industry eclipse its positives.

From a business perspective, marketing campaigns can simultaneously drive a brand’s sales growth and diminish its public image. TV commercials and billboards effectively create awareness about products and services and update about their modifications when necessary. This generates consumer demand and urges purchases. However, it is not unknown for controversial advertisements to draw undesirably negative attention. To launch a new pasta line of products, Dolce & Gabbana released their promotional videos in China in 2018. The image of a Chinese woman struggling to eat pizza and spaghetti with chopsticks was accused of disrespecting Chinese culture and anti-Asian racism. The campaign led to an unexpected impact on their reputation in this market.

Considering another standpoint also indicates that while the advertising industry may offer certain benefits to one’s daily life, its manipulation may cause detrimental changes in consumer behaviour. The prime goal of an advertisement is to inform and educate target customers about a particular product. If its value is accepted, they should adopt the long-term habit of using the product. That said, the manipulative nature of several marketing tools negatively associates consumerism with a measure of self-worth. Obsessed with appearing successful and affluent, many individuals spend enormous amounts impulsively as soon as a commercial clip goes viral on social media.

In conclusion, the role of advertisers seems to be more harmful than beneficial. Although they help boost sales and introduce better living standards, misleading content might topple brands and encourage an extravagant lifestyle.

  • Market penetration (n): sự tiến vào trong thị trường
  • Business expansion (n): sự mở rộng doanh nghiệp 
  • Controversial advertisement: quảng cáo gây tranh cãi 
  • Manipulative nature: bản chất gây thao túng
  • Go viral: nổi như cồn
  • Misleading content: nội dung điều hướng người dùng hiểu sai 
  • Topple (v): làm lung lay, làm suy yếu 
  • Extravagant lifestyle: lối sống xa xỉ 

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