Writing sample: Consumer goods

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22.10.2022

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Task 1

The chart below shows the amount spent on six consumer goods in four European countries.

Writing sample: Consumer goods

The bar graph contrasts how much people in four different European nations spent on six consumer goods.

Overall, British consumers spent more on these goods than those in the other three nations, with CDs, toys, and photographic films accounting for the majority of their spending.

To begin with, the British spent the most money on toys and photographic films, spending 170,000 and 167,000 pounds respectively. French consumers spent 5-6 thousand less on these two things, yet their expenditure was larger than that of Italians and Germans.

Moving on to the second group, the English spent the same amount on tennis racquets as they did on personal stereos – 155 thousand pounds sterling. Italians paid a few thousand more on stereos than the French and Germans, who spent roughly 147,000. Meanwhile, the amount spent by Italians on tennis bats was more than that of the English and was equal to that of the French and Germans.

For the least significant group, the English spent somewhat less on CDs than on toys, 165 thousand, with Germans spending the least. Ultimately, the amount spent on perfumes by Britons was 160 thousand, while it was 155, 150, and roughly 146 thousand by Germans, French, and Italians, respectively.

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Task 2

Nowadays many people prefer to buy famous brands of clothes, cars and other items. What are the reasons for this? Do you think it is a positive or negative development?

In contemporary society, a rising number of consumers do embrace the trend of buying well-known branded goods because of their quality and reputation. This move, in my opinion, can be detrimental for both customers and non-brand businesses, which would be discussed objectively during the course of the essay before drawing on a rational conclusion.

Obviously, there are a plethora of reasons to support this trend. The main benefit of supporting a well-known brand is the potential for the owner to gain unique recognition from the general public. To put it another way, some individuals believe that when they boast of certain opulent items, showing off their high quality of living in this way, their surroundings would be more appreciative of them. The presumptive highest quality of goods sold by brand companies is another factor to take into account. For instance, it has been demonstrated that German cars have the greatest safety ratings among rivals, which strongly influences people’s desire to buy these cars despite their high cost.

Despite the justifications mentioned above, the current tendency of giving well-known businesses priority could have detrimental effects on local economies and consumer spending. Assumingly, people would buy things made by small local businesses more regularly were it not for the presence of global brands. Thus, rather than fostering massive worldwide firms, it would encourage the growth of local businesses. Additionally, many brands frequently deceive customers by overcharging for their goods simply because they have their recognizable logos on them. Due to the fact that these businesses have invested money in marketing plans and commercials, their prices are disproportionately high when compared to those of smaller businesses offering comparable goods.

In conclusion, I consider that the propensity for buying products from well-known brands, which many people favour due to the idealised quality of the goods and superior status it confers, may have unfavourable long-term effects.

  • Boast (v): khoe khoang
  • Opulent (adj): hào nhoáng, xa hoa
  • Appreciative (adj): ngưỡng mộ
  • Presumptive (adj): được mặc nhiên xem như
  • Comparable (adj): tương đương 
  • Confer (v): mang đến 

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