|The graph below shows how people bought music from 2011 to 2018.|
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
The line graph illustrates the percentage of three different options of music purchasing from 2011 to 2018.
Overall, the percentage of downloads and CDs purchased has decreased, however the percentage of streams purchased has climbed dramatically throughout the time period represented.
CDs had the largest proportion of all three ways in 2011, at around 55 percent, compared to over a third for downloads and 5% for streaming in 2011. The proportion of CDs sold decreased during the next four years, while the proportion of streaming increased by around 10%. Meanwhile, downloads have continuously climbed, surpassing CDs in 2013 and reaching a high of over 40% in 2014.
From 2014 onwards, there was a progressive decline in download sales, which eventually made up for 30 percent in 2018. During the same time period, the percentage of CDs sold continued to rise, reaching slightly over 40% in 2018, after exceeding CDs and downloads in 2016 and 2017. CD sales, on the other hand, steadily declined to about a quarter of overall music sales by the conclusion of the decade.
- Surpass (v): vượt hơn
- A progressive decline (n): sự sụt giảm theo thời gian
- Exceed (v): vượt trội
|Businesses try to use a lot of methods to increase sales of their products. What are the methods? Which one is the best?|
With the market being in harsh competition regularly, businesses are driven to apply a number of strategies to increase their sales income. These, in my opinion, usually have to do with marketing and innovation, with the latter being the most effective. During my essay, this perspective would be analysed before coming to a rational conclusion.
As a matter of fact, the majority of businesses prefer to grow sales through ad campaigns and new items. The importance of marketing and advertising is self-evident. To be more specific, most large corporations set aside a significant amount of their budget for television commercials, web marketing, billboards, and other forms of advertising. Companies that succeed at viral marketing, such as Apple, may consistently outperform the competition by increasing brand recognition and sales. In addition, the launch of new items is a significant accelerator. This can include new menu items, such as the recent success of a new bubble tea, as well as technical advancements, such as Vinfast’s electric cars.
Though advertising may be quite compelling, nothing outperforms a truly groundbreaking and one-of-a-kind product. The iPhone, the most successful consumer electronics device in history, is the finest example of this. There was no equivalent product when it first came out, with the closest competitor being the tech behemoth Nokia. Users could use the iPhone to make phone calls, send text messages, snap photographs, check their email, and browse the internet. These are now standard features, but at the time, they spurred quick revenue development, and numerous other businesses rushed to copy their success. This strategy may be used in a variety of sectors since a new product can boost demand while a company’s supply chain is maintained.
Finally, strong marketing techniques and successful innovation increase sales, with the latter being the single most effective strategy for increasing revenue. Companies should first strike a balance between the two methods while also prioritizing fresh ideas wherever feasible.
- Harsh competition (n): cạnh tranh khốc liệt
- Self-evident (adj): hiển nhiên
- Outperform (v): vượt trội về tính năng
- Brand recognition (n): nhận diện thương hiệu
- Compelling (adj): hấp dẫn, thu hút sự chú ý
- Spur (v): thúc đẩy, tạo ra
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